for O2 (Hong Kong), software bundled in O2 Devices at Asia, embedded in ROM.

MS Smartphone device come with the Home screen & Programs menu have given a unique feeling to end-user from different branded smartphone.  Most of the feature phone user won’t have good feeling with the default UI of MS Smartphone, and O2 Menu is the idea to bring up that let feature phone users easily to accept MS Smartphone device by the first touch.