I had the pleasure of working on the New Year Campaign for GAP HK in 2017, which was designed by the talented team at "Social Stand". The campaign was centered around a fun and engaging game that allowed customers to win cash coupons.
Our goal was to create a campaign that not only celebrated the arrival of the New Year but also resonated with GAP's customers. To achieve this, we designed a game that blended entertainment and challenge with the brand's values and image.
